Soultech hosted an event at Epicenter in Stockholm, together with Meta and partners, to explore the topic of conversational commerce.
The way people communicate with businesses has shifted rapidly towards messaging services like WhatsApp, Messenger and Instagram Direct. Over one billion users connect with business accounts on these platforms every week, and this trend is expected to grow. The Conversations conference, hosted by Meta, on May 19th 2022 brought together businesses, developers, and partners to discuss building better experiences on messaging platforms and provide a better way for business communication.
E-commerce worldwide is facing perhaps its biggest paradigm shift in how companies reach their customers. While the pandemic led to explosive growth for many e-commerce businesses, customer acquisition costs also dramatically increased, threatening sales and growth.