D-Congress 2023: The Importance of Conversational Commerce

Published: 2023-05-12

D-Congress 2023 in Gothenburg brought together a range of industry leaders in E-commerce, all sharing their insights and knowledge on emerging trends and technologies. One of the speakers was Pontus Krusing, CEO of Nudient, a Swedish company that creates high-quality phone cases and accessories. During his talk, Pontus emphasized the importance of building partnerships in the tech industry and working closely with companies that share common goals and values.

Krusing also highlighted the evolution of communication technology and the need for businesses to stay current with these changes. In particular, he made the bold statement that "email is the new fax," underscoring the need for businesses to adapt to new technologies and channels, such as WhatsApp.

Conversational commerce is a rapidly growing field that allows businesses to connect with customers through conversational interfaces, such as chatbots, voice assistants, and messaging platforms. This approach offers numerous benefits, including personalized experiences, faster response times, and increased in-chat conversion.

Krusing cited Soultech as one of Nudient's valued partners in conversational commerce solutions. By partnering with Soultech, Nudient can leverage their expertise in communication technology to provide personalized and efficient support to their customers through a conversational interface, rather than relying on outdated channels like email.

The importance of speaking with your customers on their terms was a key theme throughout D-Congress 2023. Many of the speakers highlighted the need for businesses to adopt conversational interfaces as part of their overall customer engagement strategy. With conversational commerce on the rise, it's becoming increasingly clear that businesses that fail to adapt will be left behind.

One of the benefits of conversational commerce is that it can be used in a range of industries, from retail and e-commerce to healthcare and financial services. By leveraging the power of conversational interfaces, businesses can improve their customer experiences and build stronger relationships with their customers.

At Soultech, we are proud to be a leader in conversational commerce solutions. We believe that partnerships like the one between Soultech and Nudient are essential to driving innovation in the tech industry and creating solutions that improve people's lives. We look forward to continuing to work closely with Nudient and other like-minded companies to create cutting-edge conversational commerce solutions that help businesses connect with their customers in meaningful ways.

Overall, D-Congress 2023 was a thought-provoking event that highlighted the importance of adapting to emerging technologies like conversational commerce. As businesses continue to shift towards digital channels, those that embrace conversational interfaces will be better positioned to succeed in the marketplace.