Mikuta Pioneers Conversational Commerce in the Nordics, Boosting Sales with Soultech's Platform

"We see many interesting brands in other countries where messaging has become an important source of income. Our goal is to follow this trend and be the first in the Nordics. With the help of Soultech we are well on our way."

Mikuta is a fashion brand that started in Berlin with a small jewelry line in 2017 and expanded to a clothing line in 2019, all with the mission to create a timeless wardrobe for the modern woman. With their strong focus on being as close to the customer as possible, Mikuta's primary channel is social media, particularly Instagram, where conversational commerce is booming in Germany.

As thousands of inquiries flooded in through the platform, Mikuta realized that they needed a solution to systematically answer questions while delivering personalized service to their customers. That's when they turned to Soultech's platform. Since implementing the platform, Mikuta has achieved a 20% conversion rate in chat, proving the effectiveness of 1-to-1 chat in driving sales.

Published: 2023-04-03