Nudients cases are designed from the core, with the approach to give you a new perspective on everyday essentials & promote sustainability. Their thoughtful design has proven to be highly appreciated and they are now one of the fastest growing phone case companies in Europe.
The challenge that Nudient quickly identified is to provide the online service that hesitant customers need to make a purchase. Buying a phone case is usually a short process. Customers buy what feels right at the time. If a case doesn't feel quite right or if there are any doubts that the customer can't sort out quickly, they don't go ahead with the purchase.
Enter messaging. By always making themselves available to the customer in the customer's own channels, Nudient now prevents interested customers from not completing the purchase. QR codes on the product page, click-to-message ads on social media are examples of how Nudient drives hesitant customers into the chat to give them the personalized service they need. By converting up to 20-30% of customers in chat, Nudient is now drastically reducing the number of missed sales. In addition, trust between Nudient and their customers has been shown to be strengthened, with +30% returning to the chat for personalized recommendations.
Beyond increased sales and stronger customer relationships, the customer service agents save a lot for time in messaging compared to email. Due to, for instance, canned responses and the rich customer profile, Nudient’s conversations with customers takes on average five minutes. But best of all, if there are logistical issues, the agent usually doesn't have to work. Because our automated flows take care of them. So, Nudient agents now spend time and energy on the conversations that require personal assistance while automated workflows take care of those that just need quick and smooth service.
Soultech hosted an event at Epicenter in Stockholm, together with Meta and partners, to explore the topic of conversational commerce.
The way people communicate with businesses has shifted rapidly towards messaging services like WhatsApp, Messenger and Instagram Direct. Over one billion users connect with business accounts on these platforms every week, and this trend is expected to grow. The Conversations conference, hosted by Meta, on May 19th 2022 brought together businesses, developers, and partners to discuss building better experiences on messaging platforms and provide a better way for business communication.
E-commerce worldwide is facing perhaps its biggest paradigm shift in how companies reach their customers. While the pandemic led to explosive growth for many e-commerce businesses, customer acquisition costs also dramatically increased, threatening sales and growth.